[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"content-doc-dcioc9aca8dc":3},{"user":4,"document":8,"mainDocument":27,"columnUrl":29,"subscription":30,"footer":42,"text":80},{"isAuthenticated":5,"isAdmin":5,"displayName":6,"avatarUrl":6,"nid":6,"groupLevel":7},false,"",-10,{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":21,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"useContentVideo":5,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},"dcioc9aca8dc","同店销售承压、竞争加剧之际，星巴克(SBUX)中国10月22日起推行“消费入座”","\u002Fdoc\u002Fdcioc9aca8dc","col18178739ee","美股资讯","\u002Fcol\u002Fcol18178739ee","\u003Cp>\n\u003C\u002Fp>\u003Cp>\u003Cspan>美股投资网获悉，星巴克公司(SBUX)要求顾客在中国门店消费后方可入座，这是其重振竞争激烈的内地市场业绩的举措之一。星巴克中国周三表示，新入座政策将自10月22日起在全国范围生效，门店将张贴告示告知顾客政策变化。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>公司在声明中称“我们将继续投入资源改善店内体验，并与顾客共同打造和维护温馨的‘第三空间’体验。”\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>另据其在微信发布的声明，星巴克中国还计划在2027财年追加投资，包括在高峰时段增配人手、升级数字系统和核心设备，并翻新约1000家内地门店。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>这些调整出台之际，星巴克正努力提升咖啡馆吸引力，同时应对国内日益激烈的竞争。该连锁品牌去年11月同意以40亿美元企业价值向私募股权公司博裕资本出售中国业务多数股权，引入本土合作伙伴协助规划下一阶段增长。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>受激烈竞争和价格战拖累，星巴克中国过去两个财年同店销售额均下滑。本财年早些时候销售显露复苏迹象，但在向新股权结构过渡之际，该业务尚未展现持续回归增长的态势。星巴克从截至6月的第三季度起停止单独披露中国业绩。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>此次入座政策变化与美国星巴克去年的举措相呼应。该公司当时逆转了一项允许任何人——甚至未购买食品或饮料者——使用其咖啡馆、露台和洗手间的政策。星巴克称，此举旨在优先服务付费顾客，并推出了新行为准则，这是首席执行官布莱恩·尼科尔提升门店吸引力努力的一部分。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>星巴克1999年在北京开设首店，目前在中国拥有约8000家门店。但近年来其地位承压，包括瑞幸咖啡在内的低价本土对手迅速扩张，消费者也越来越不愿为外国品牌支付溢价。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>三年前，得益于价格仅为星巴克零头的饮品，瑞幸取代星巴克成为中国最大咖啡连锁品牌。随着消费者对非必需支出日益谨慎，星巴克更大、更昂贵的门店模式也面临压力。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>最专业的美股资讯,推荐美股大数据 \u003Ca href=\"https:\u002F\u002FStockwe.com\u002F\">https:\u002F\u002FStockwe.com\u002F\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>如何识别美股市场异常波动？美国机构主力资金买卖情况，出货和吸筹，使用美股投资网VIP会员，2008年成立于美国硅谷，由前纽约证券交易所分析师Ken创立，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化模型，建立了一个股市数据库 \u003Ca href=\"https:\u002F\u002FStockWe.com\u002F\">https:\u002F\u002FStockWe.com\u002F\u003C\u002Fa> 每天处理千万级股票数据：捕捉期权大单，实时主力资金流向、机构持仓变化、川普突发新闻，精准交易信号第一时间发到您手机APP！\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>","https:\u002F\u002Fwww.tradesmax.com\u002Fimages\u002Fa_Stock\u002FS\u002FSBUX\u002FSBUX.jpg","2026-10-21T12:39:26","2026.10.21","2026\u002F10\u002F21",56474,[22],"SBUX","Article",0,"免费","success",{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":28,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"useContentVideo":5,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},[22],"\u002Fcol\u002Fstocknews",{"visible":5,"marketingHtml":31,"services":32,"recentDocuments":41},"\u003Cfigure class=\"image\">\u003Ca href=\"https:\u002F\u002Fstockwe.com\u002Fdoc\u002Fdcio537efad5\" rel=\"noopener noreferrer\">\u003Cimg src=\"\u002Fimg\u002Fstockwewebfiles\u002Fweb-202408-stk\u002F1586109431mceclip0.jpg\">\u003C\u002Fa>\u003C\u002Ffigure>\u003Cdiv class=\"text-center\">\u003Ch2 class=\"card-title mx-auto\">\u003Cbr>\u003Ca rel=\"noopener noreferrer\" href=\"https:\u002F\u002Fstockwe.com\u002Fdoc\u002Fdcio537efad5\">案例介绍：英伟达深度研究报告\u003C\u002Fa>\u003C\u002Fh2>\u003C\u002Fdiv>",[33,37],{"productId":34,"serviceName":35,"priceText":36},"prod_PPxdDdK87QaiLv","月付","$12.95美元",{"productId":38,"serviceName":39,"priceText":40},"prod_PPxeMs3bix1da5","年付","$149.00美元",[],{"links":43,"images":71,"summaryHtml":76,"aboutTitle":77,"aboutHtml":78,"copyrightHtml":79},[44,47,50,53,56,59,62,65,68],{"label":45,"url":46},"深度报告","\u002Fcol\u002FdepthReport",{"label":48,"url":49},"VIP会员","\u002Fvip",{"label":51,"url":52},"期权推荐","\u002FOption",{"label":54,"url":55},"低价暴涨股","\u002FPenny",{"label":57,"url":58},"AI智能体","\u002FAiAgent",{"label":60,"url":61},"常见问题","https:\u002F\u002Fstockwe.com\u002FFAQ",{"label":63,"url":64},"美股课程","\u002Fcol\u002Fvideos",{"label":66,"url":67},"免责声明","\u002Fdisclaimer",{"label":69,"url":70},"联系我们","\u002FContactUs",[72,73,74,75],"\u002Fimages\u002Ffooter\u002Ffooter-1-wechat.gif?v=20260930c","\u002Fimages\u002Ffooter\u002Ffooter-2-telegram.png?v=20260930c","\u002Fimages\u002Ffooter\u002Ffooter-3-whatsapp.png?v=20260930c","\u002Fimages\u002Ffooter\u002Ffooter-4-line.png?v=20260930c","邮箱: buy@TradesMax.com 美国电话 626-378-3637","公司介绍","\u003Cp class=\"MsoNormal\">美股大数据 \u003Ca href=\"https:\u002F\u002Fstockwe.com\" rel=\"noopener\">StockWe.com\u003C\u002Fa> 是一个美国领先的金融和美股信息大数据提供商，紧盯华尔街金融市场和行情，2008年成立于美国硅谷，创始人是前纽约证券交易所资深分析师Ken，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化交易模型，每天处理海量股票数据：挖掘潜力大牛股，捕捉期权异动大单，实时主力资金流向、机构持仓变化、川普突发新闻，美股买卖信号第一时间发到您手机APP。\u003C\u002Fp>","专业美股投资者都在这里",{"loading":81,"search":82,"searchPlaceholder":82,"hotContent":83,"draft":84,"noData":85,"searchNoData":86,"courseContent":87,"more":88,"buyNow":89,"subscribeNow":90,"encoding":91,"paidContent":92},"Loading...","搜索","热门内容","草稿","目前没有任何内容公布","当前检索内容没有数据","课程内容","更多","立即购买后观看","- 立即订阅 -","视频编码中...","付费内容"]